70% of buyers are either more or much more inclined to purchase a green home over a conventional home in a down housing market, according to a McGraw-Hill Construction survey. http://www.builderspace.com/sustainability/47-green-building.html
It's is true, 'greening' your home can help you in this economy. More and more home buyers are looking for the benefits of sustainably built or remodeled homes. So just what does this mean...first, energy consumption is the number one concern and this speaks an efficient furnace / heat pump and air-conditioner, insulation (properly installed), and setback thermostat, but then what. If you are not building a new house it's difficult if not impossible to pick your house up and turn it to take advantage of the sun or to reconfigure the space for optimum daylighting. That's where the use of 'green' building products comes into play. By choosing products produced with rapidly renewable resources or recycled materials adds value, but even more important can be choosing products that do not contribute to allergies or asthma.

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